I was working with a business owner recently and he wanted to brainstorm a better way to attract customers. This is a very common approach, but it is not always the best way to think of a…

After working with a lot of small businesses, I thought I would share two of the main reason they fail to achieve their potential.

Most businesses think they are strategic, but they are actually tactical. Strategy and tactics are big subjects but let me give you an example using an online business I worked with recently.

When I am working with entrepreneurs and businesses one of the most common things I hear is “I have this business but what I really want to do is XYZ.”